Whether you run an established business or are just starting out, you’ll already be aware that you need to establish a web presence in order to generate, and maximise, profits. No doubt you already have a website that informs prospective customers about your products or services, so now it’s simply a matter of sitting back and waiting for the orders to roll in.
A website is not enough
If you think that simply creating a website and uploading it to the internet is sufficient to generate income then it’s time to brush up on your digital marketing techniques. The internet is a vast, sprawling web of information, and trying to lift your site above the others to attract visitors is a real skill.
You’ll already be aware of SEO (Search Engine Optimisation) that utilises keywords, links and website content to raise your website’s profile in search engine results. Everyone wants to be at the top of the results page, but with the right campaign you could guarantee that your site is always top of the listings.
Pay-Per-Click is the hot new digital marketing trend which, if you get it right, can generate a huge increase in your sales figures. Get it wrong, and it could make a huge dent in your profits, so it pays to make sure that it’s done correctly.
How Pay-Per-Click works
A simple explanation of Pay-Per-Click (PPC) is that you bid to have your site listed on the front page of search engine results for specified keywords. This puts your site in a prime position to attract anyone searching for these words or phrases, bringing your products or services to their attention. When a visitor clicks on the link you pay the search engine a specific sum of money. There is a good introduction at the subject on the EConsultancy site.
Google is one of the most popular search engines currently in use, so getting your company on the first page is a necessity for any company wanting to generate maximum income. But before you rush in you need to make sure that you have a thorough understanding of the way the system works. Attracting visitors through the use of targeted keywords could rebound spectacularly if your visitors fail to be convinced by your site, but meanwhile you will be racking up costs for every time your campaign triggers someone to click on your listing.
Every business manager wants to keep outlay to a minimum, but this is one instance when it really pays dividends to get some expert assistance. You don’t have to part with thousands of pounds to hire the services of an adwords consultant in London, as many agencies such as elevate digital marketing for example, can tailor a specific marketing strategy that will significantly raise your online profile whilst generating high conversion rates.
PPC is an important part of a digital marketing strategy, but make sure you understand the full implications of paying to generate increased numbers of visitors to your site before you commit. The aim is to create high-quality leads, not simply generate visits, and professional help can help to avoid costly mistakes.