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How Small Businesses Can Protect Customer Privacy

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As a small business owner, it is incredibly important to make privacy a top priority. If you have a point of sales system and accept credit cards – either over the phone or through a web portal – you want to implement various measures to make sure there are no breaches. Indeed, breaches can wind up not only affecting your customers – they can also affect your business too. If your business develops a reputation as not being secure, your sales will plummet. On the opposite spectrum, if you invest capital to make sure your portals are safe and secure, you can actually increase profits, which will make the investment more than worth it. Here is how small businesses can protect customer privacy.

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  1. Make sure that you have a well known checkout portal on your website – you don’t want to use an off-brand website that doesn’t have various security certificates. When it comes to data security, you don’t want to offer customers a credit card portal that seems unsafe. With a certified credit card portal, your customers will feel safe and it will encourage them to shop on your site.
  2. Make sure that you encrypt all of your customers data when you store this information on the servers – if you don’t encrypt this data, you are essentially vulnerable and so are your customers. Indeed, data encryption is essential – not only for the sake of protecting credit card data, but also your customers’ personal data.
  3. Make sure that you switch your data to a private server bank – if you share your servers, you could be risking a potential breach. When you set up your servers, you want to ask whether you can switch to a private server instead of a public one. If you store a lot of your customer’s data, you definitely want to invest in a private platform – or else you could be exposing confidential information.
  4. Make sure that you have a managed tracking system for all your accounting – you don’t want security card numbers to get into the wrong hands. As you start to grow, you may – at one point – start to move data to a server or platform with more capacity. If this is the case, you will need to hire the services of a company like CertFocus that can help keep the data secure during the transfer. The truth of the matter is that the data will be the most vulnerable during this delicate transfer.
  5. Make sure that you have a privacy summary on your website – one of the best ways to protect your customers’ privacy is by letting them know how you will be using their data. On top of everything, you want to have a section on your site that breaks down all the ways that your company uses customer data. If you don’t store credit cards, you want to mention this. If you do store credit cards, you want to mention this. In the end, you want to be as transparent as possible.

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